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The third book in a series of block MARKETING AS start their own business.


The book ends with consideration of issues related to advertising, and covers such important in terms of marketing issues as PUBLIC RELATIONS, copyright and patent rights, and others.
TABLE OF CONTENTS EXECUTIVE SUMMARY AND.


ADVERTISING AGENCY

This chapter describes the different ways that you can use to get ready for the advertising campaigns and activities aimed at stimulating sales.


CLEARANCE advertisements

In this chapter, we are not talking about how to be a professional designer, and that you should know in order to better understand the specifics of the design works.

However, if you decide to do it yourself, this chapter will help you to properly execute their advertisements.


PREPARATION advertisements

We all know how to write. But this does not mean that each of us can write the text of the ad, which, together with relevant illustrations to attract the reader's attention and get them to take advantage of your products or services.

This chapter describes the components of the text of the advertisement. In addition, you'll learn what to consider when preparing the text of the advertisement.


SELECT CHANNEL DISTRIBUTION OF ADVERTISING

In this chapter, we will focus on choosing the optimal distribution channel of your ad.

If you are working in the local market and are not going to go beyond it, the choice of the desired channel of distribution of advertising will not be for you a great complexity.


Advertising management COMPANIES

This chapter will discuss how to manage the advertisement of your company and what records should be conducted regardless of whether you do it all yourself or use the services of the relevant skill in the art.


Enterprise Goodwill (PUBLIC RELATIONS)

Widespread in countries with market economies the concept of "public relations» (public relations) or "PR" stands for "systematic, persistent and thoughtful activities to establish and maintain mutual understanding between an organization and the public." In Russian, this term is usually translated as follows: "the establishment of a public relations", "business reputation".

At first glance it may seem that this is only for large firms. But in fact, its business reputation should be concerned not only large companies but also small businesses


RESPONSIBILITY FOR THE QUALITY OF GOODS AND SERVICES

In this section, we are not talking only about the law "On protection of consumers' rights, but also the legislation of a number of foreign countries aimed at protecting the interests of consumers and defines the responsibility of the sellers for the quality of their goods or services. All these questions will be dis-regarded primarily in terms of marketing.


HOW TO REDUCE THE RISK

In this chapter, we will focus on what needs to be done in order to prevent possible legal action related to customer dissatisfaction or harming them goods or services.


SOME LEGAL ASPECTS OF OPERATIONS

This chapter will discuss some of the possible ways of legal protection for both entrepreneurs and consumers. Author-mechanical law, design, patents, trademarks.


We think about the future

In this final part of the academic unit dedicated to marketing, we will look at the possible impact of various changes in the business activities of your company, as well as repeat nekoto rye issues, which were discussed in other parts of the training unit.
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