Content: dolgin_ekonomika_simvolicheskogo_obmena.262330.fb2.epub (1.32 MB)
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This book is about the culture in the digital age. In the center there a problem of consumer choice in conditions of mass stuffing of commercial cultural products. To solve it, the author proposes to create a social institution of consumer expertise, based on collaborative filtering mechanism involving money. The theoretical basis for its construction is the economy of symbolic exchange - a new scientific discipline, working with the resources of the person: free time, attention, symbolic capital. From this position, analyzes the most different sectors of culture - sound recording, film, fashion and luxury ... Particular attention is paid to the "gray" markets, as pirates and profiteers, copyright, the economic theory of "stars", advertising, branding, and so on. Review of the book you can find here
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